Friday Films

Agency Website

See the site here

Fridays Films has produced Superbowl commercials, product launch experiences, and documentaries. In short, they have a lot of video to show off. Unfortunately, websites perform best when they are lean and avoid massive files like video. Worse yet, the client wanted the homepage alone to have almost 20 videos that needed to be playing upon landing.To accommodate this challenge, we rebuilt the client-supplied template from the ground up, stripping out anything unessential, and incorporating clever custom javascript, css, and html to replace the heavy libraries most websites use.

The result? Despite the fully loaded page weighing almost 12mb, we achieved a Lighthouse score that drifts between 97-100­. That means a faster load and better SEO.

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