Money Physics

Brand Identity

We designed a visual identity for Money Physics, a personal finance coaching service. While most self-help services approach money management through austere budgeting, Money Physics attempts to heal people's trauma surrounding finance to improve their relationship with money.

The client requested we balance the research-backed authority common in financial literature with the nurturing found in re-parenting therapy. In finding the form, we took inspiration from the wave-length diagrams common in physics literature and the supple curves of biological bodies.

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